How to get free publicity for your charity

Charities up and down the country invest lots of time and effort trying to get coverage of their work and raise awareness of key issues in our society. Talk to the Press regularly helps charities place case studies in national newspapers and women’s magazines, securing fees for the people telling their stories and securing valuable publicity for the charity concerned.

 

We have strong relationships with a wide range of publications and understand the sort of stories they are interested in. This means we can help charities identify the strongest angle for their case studies and then find the right place to sell it.

 

How it works

First, you’ll need to identify people who have an interesting story and who are willing to be a case study.

 

Once you have confirmed they are interested, just send their details across to us. We will give them a call for an informal chat and ask them a few questions about their experience. If we think the story has potential, we can start pitching it to our contacts.

 

Once a publication has commissioned the story, we will phone the case study for a more in-depth interview before writing up the copy in house and sending it to the publication. They may be asked to do a photo shoot and before they know it, their story will be appearing in print!  

 

Sensitive storytelling

We understand that for many people, sharing their story with the media is a big step. They may be a little nervous about speaking publicly about what they have been through or be worried about how their  story will be handled.

 

Our team has a lot of experience interviewing people who have been through incredible experiences. We do everything we can to make people feel at ease and are always willing to have a chat about any concerns they may have.

 

Case studies are often comforted to know that when we write copy in-house, we always read back the article to them over the phone. This gives them the chance to make any changes or clarify anything they are unsure about.

 

Many case studies tell us how telling their story has been a cathartic experience. By sharing their story, they can raise awareness of an issue that they care deeply about and inspire others who are in the same situation.

 

Our charity clients

We’ve worked with numerous charities over the last two years. Here are a just a few of the charities we've worked with, and the free publicity we've got for them.

 

Mother's Voice

'Post natal depression left me fearing I'd kill my own baby'

Vicky Woodings suffered from a severe form of post-natal depression that caused her to hallucinate and left her scared that she would harm her baby daughter Lottie. The charity Mother’s Voice put us in touch with her, and through us, she appeared in the Mirror and Now magazine as well as on This Morning and Five News. Vicky mentioned the charity in every piece she did.

 

After Adoption

‘I found my real mum – and found myself’

We do a lot of work with the charity After Adoption, and they put us in touch with Anwen Lewis. She was adopted at birth but 35 years later, she was reunited with her biological parents and four siblings. We placed her story in Fabulous, Red and Good Housekeeping.

The pieces included the website and contact details for After Adoption and Anwen also got a fee for selling her story.

 

The Children's Trust

'I lost my memory, but I found true love.'

Jade Bracey was hit by a car as a teenager, causing her to lose her memory. After recovering with the help of The Children’s Trust, Jade was determined to help them raise money to continue their good work. We sold her story to the Mirror and the final piece included a link to The Children’s Trust webpage.

 

 

The next step

If you are interested in placing your case studies in newspapers and magazines, please get in touch with us today. We can talk you through the process and offer you some tailored advice.

 

 

 

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