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Guest blog post by @lsmedialtd: when and why it’s worth paying for a PR agent

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From time to time, we’ll be featuring guest blog post from media experts in complimentary fields. This week, we’re hearing from Lesley Singleton, who runs her own PR firm LS Media. She says:

TalkToThePress.co.uk specialises in selling your real life story, in order to generate national newspaper and/or magazine coverage. You might be raising awareness of an issue, sharing your personal story to help others in similar situations or hoping to create publicity around your business or charity. If your motivation is the latter, you may also need to consider the services of a PR agent to help spread the word further than simply the large-scale real-life-based articles secured by Natasha and her team.

PR agents like myself specialise in generating awareness of brands, people, charities, products and services. Whether it’s pitching products for review or securing profiling pieces and interviews to further promote your company, we have the skills and experiences necessary to identify your story and pitch it to a variety of media. We’ll look at which angles will appeal to your local newspapers and radio, and identify further opportunities for exposure in the nationals, online, in trade publications – wherever your target audience may be.

PRs bring more to the table than just a well-written press release or a meaty contacts book. We’ve honed our skills over many years, learning how to pitch a story correctly depending the publication or particular journalist. Our instincts are trained to spot a good news story. Our press contacts are more likely to take our calls because we’ve worked hard, sometimes for a number of years, to build and nurture that relationship. We make it our business to get under the skin of your brand/product/service and to communicate your news as passionately as you would yourself, but in a style and manner that we know will be appealing to the journalist. When you hire a PR, it’s this you buy into, not just the tangible tools.

Good, solid PR and communications are vital to any business and needn’t cost a fortune. LS Media has packages priced from just £250. To find out more about our approach, services, wealth of experience and array of happy clients (including Natasha Courtenay-Smith of  TalkToThePress.co.uk), please visit www.LSMedia.co.uk.

To discuss your exact needs further, please email [email protected] or call 01234 752 663.

Lesley Singleton has been working in PR and the media for more than twelve years. She has worked with a wide range of authors, consumer brands, start-up businesses and individuals. Her PR consultancy, LS Media Ltd, celebrates its fifth anniversary this month.

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